The competition for buyers' attention is intense.  Often, similar  properties in the same neighborhood cluster around the same price point.  In competitive markets, Listing Agents need a competitive edge.

 

The internet has changed the way consumers buy goods and services, automobiles, and Real Estate.  The old saying, "curb appeal" has been replaced with "web appeal."  Today, most buyers have done a preliminary review of the MLS to view properties within their price point.  Typically, buyers develop a "short list" of homes that they would like to visit in advance of calling the Real Estate Agent.

 

Competitive Advantage

 

Typically MLS photos are the first introduction to a property, strongly influencing a buyer's perception of the desirability of a property.  To gain a "first strike" competitive advantage, the photos need to be compelling and  technically accurate, as well as visually and artistically appealing.  Ideally, buyers will say "wow" when they see the photos.

 

This is where the professional Real Estate Photographer adds value.  We can work together to produce images that will help your listings stand out and gain that competitive edge.